Blog Posts

How to Track Calendly Meeting Booking as Conversion
How to Track Calendly Meeting Booking as Conversion
Learn how to accurately track Calendly meeting bookings as conversions in your Google Analytics 4 platforms. This guide walks you through Calendly event tracking, Shopify integration, and conversion setup using... Read more...
How to Track Add to Cart Events on Shopify Using Google Analytics & Google Tag Manager
How to Track Add to Cart Events on Shopify Using Google Analytics & Google Tag Manager
Tracking Add to Cart events in Shopify goes far beyond firing a single event—it requires a proper data layer setup and correctly configured custom dimensions in GA4. In this guide,... Read more...
How to Set Up GA4 with Google Tag Manager (Step by Step)
How to Set Up GA4 with Google Tag Manager (Step by Step)
Google Analytics is implemented via Google Tag Manager using a centralized container, making tracking easier to manage and update without touching the site code. Check out my step-by-step guide to... Read more...
How to Set Up Google Tag Manager on Shopify Store
How to Set Up Google Tag Manager on Shopify Store
Google Tag Manager (GTM) helps you track key customer actions on your website. Installing GTM ensures more accurate, reliable data, allowing you to make better marketing and business decisions. Read more...
Guided Project: Digital Analytics Practice for Junior–Mid Marketing Analysts
Guided Project: Digital Analytics Practice for Junior–Mid Marketing Analysts
Making the transition to a digital analyst role doesn’t have to be complicated. Through this guided project, you’ll learn how to analyze website traffic using a real dataset and step-by-step... Read more...